where it all began...
Every moment, whether throughout the day, or in our sleep, ideas, wishes and dreams come to everyone. They are concepts we can all relate to, a thread that ties each of us together. We (Amanda & Kristina), have been sharing ours with each other for some time, and after many moons, we eventually decided to transform our ideas, wishes and dreams into reality. We hope our story helps inspire others to do the same.
In early February of 2020, after months of planning, Toni Rose was just about set to launch as a dress rental company. Only few weeks before our Go-Live date, COVID-19 settled in around the world and we were faced with the reality that people would not be able to gather in large groups, with no indication of when that might change. After pouring our blood, sweat and tears into our first idea, we quickly realized that our only option was to pivot. We regrouped, had a couple of difficult conversations, and finally decided to shift our energy into a lifestyle brand with a focus on positive wishes and wellness.
The concept of Toni Rose was our way to share what we had seen, experienced, and absorbed through our travels over the last few years. Since the onset of the pandemic, we've truly felt what a luxury it has been to travel. We try our best to embody a healthy lifestyle (body & mind) and believed that this could be something everyone could appreciate. We started off with a small collection of curated products and the feedback we received was incredible. With momentum on our side, our following has been growing, and we're more excited than ever to share our dreams and wishes with the world.
Supporting local businesses, and empowering women who share common beliefs. is a part of our essence. We hope that you can find that little something that brings you all the happy feels into your home and everyday life.
We’re here for you, and can't wait for you to be a part of the TR fam. We are Toni Rose.
A little more about US*
Amanda & Kristina have known each other for what seems like forever. Kristina's middle name is Toni and Amanda's middle name is Rose and voila that is how the name Toni Rose came to be (& yes we get asked this question all the time).
Kristina is the soul of Toni Rose and gives 110% of herself to the dream, from making handmade scrunchies to getting this business going from the ground up! Amanda works full time as an aerospace designer and works on TR as her passion project. Through their travels across the globe, they have had many magical and positive encounters which have led them to be inspired to put together a lifestyle brand and share their experiences with the world.